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The iPad: A game changer for newspapers?

Posted in: Newspapers, by: Mario Garcia

Jan 29, 2010
04:47 PM

The iPad is a gateway. An opportunity for the newspapers to try something new and different. The product can only be a game changer if the newspapers get in the game themselves.

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2010 02 01

marvin Winans Jr. - I personally think they to advertise in a MAJOR way!! The opportunity they have is that APPLE actually NEEDS them! Steve Jobs focused on newspapers in his keynote, calling out ny times and others back to back, as if reading newspapers is a major purpose of the ipad. Whether it is with an app or not, if the business world begins to see television etc. ads showing the new “cool” way to read newspapers, the problem is solved. NEWSPAPERS are BACK! Period.

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Was Walt Disney the original “User-Experience” expert?

Posted in: by: Mario Garcia

Jan 19, 2010
03:08 PM

Unfortunately, Walt Disney died before his vision for the ultimate user experience became reality in the form of Walt Disney World, but his guiding vision is evident in every experience that is to be had there. Made me wonder, was Walt Disney the original user-experience expert?

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Why is the color of my wife’s bra anyone’s business?

Posted in: Audience, by: Mario Garcia

Jan 11, 2010
12:44 AM

In just two days the Susan G. Komen Breast Cancer Foundation Facebook page saw the number of fans grow from 135 to over 170,000, and it all started with this simple question posed on Facebook: What color is your bra? 

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2010 01 15

Discount Codes - It was funny seeing all these colours appearing on Facebook!

Think it caused quite a bit of confusion initially (well - it did for me at least!) before it was all revealed (so to speak!!)

2010 01 18

Elegant Gifts - When i read the heading of this article then it stunned me a lot but it has cleared after reading whole article.

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The Annual “Relevance” Check-Up

Posted in: by: Mario Garcia

Jan 05, 2010
01:38 PM

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Thou shalt not get this “tablet” thing wrong

Posted in: Technology, Trends, by: Mario Garcia

Dec 06, 2009
11:13 PM

The new “tablet” era is upon us, offering print media and other organizations the opportunity to let users experience their brand in a completely different way.

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2009 12 26

Georg Holzer - And there’s one more thing: The tablet levels the playingfield. Now everyone (including me) could do a daily “newspaper” - specialized in one topic.

Think this through as a chance for all the good journalists fired in the newspaper-downturn. An excellent writer in the field of foreign politics could do his/her own daily newspaper on foreign policy. Same for sport, same for technology (my case). Think of 20c each day, think of a newspaper compiled by your favourite writers.

2010 01 02

liseli kızlar - it is very nice ı want to buy it.

2010 01 04

Alice - The development of tablet pc´s are rally interesting, and with a proper bredband they are really powerfull devices! I believe they are the way of the future!

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Handelsblatt.com redesign: more ups than downs

Posted in: by: Mario Garcia

Nov 03, 2009
01:48 PM

A redesign project in a large organization (or even a small one) is a huge undertaking with many parts to it. Having worked on over 200 projects over the last 15 years I’ve had my share of experiences and it’s safe to say the success of any project like this is directly related to key factors on the client-side. Here’s how Handelsblatt did it right.

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2009 11 04

Bill Mitchell - Hey Mario,
I first encountered those scary non-stop elevators in the early 80s in various government buildings in Hungary and the then Czechoslovakia, if I’m remembering correctly. I remember asking where Ralph Nader was when I needed him. And I still don’t understand why there aren’t lots of injuries. Maybe everybody pays attention to what they’re doing?
Stay alert!
- Bill

2009 11 06

Dr. Efraim Matlock Whatchadudu - This was my favorite part of this very informative blog entry: “Not pictured: the Penolope Cruz look-a-like server.”

2009 11 14

belleginger - Sorry guys, what is HBO? I’ve searched in acronymserach and it told me HBO is Home Box Office. Is that right?

2009 12 22

kitchen sinks - Hello guys!

I like your way of idea for the projects and moreover in that decision making should be the great thing here and thanks for kind information...kitchen sinks

2009 12 24

annuities - I’ve had my share of experiences and it’s safe to say the success of any project like this is directly related to key factors on the client-side. Here’s how Handelsblatt did it right.

2010 01 18

Facebook Layouts - A redesign project in a large organization(or even a small one) is a huge undertaking with many parts to it.

2010 01 20

reseller dedicated hosting - That is very interesting smile I love reading and I am always searching for informative information like this

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Battle for the newsroom: How convergence lives and dies

Posted in: by: John Duncan

Apr 30, 2009
11:34 AM

Convergence is not a new word in the newspaper business. But it usually elicits a chuckle from journalists as a management fad that tried to link TV and print and didn’t work. A lot has changed. With more and more newsrooms looking to completely overhaul their workflows and priorities, John Duncan looks at what you should be thinking about if you want to succeed in leading convergence this time round.

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2009 05 18

fake rolex - First of all, don’t panic. The fact that you probably have little idea how to organize convergence should not worry you. No one does when they start out. You’ll know plenty by the time you finish.

2009 05 24

pfzfldjb - ryrywmsv nehsahwm http://newabwzh.com qbwsmmld bcjncxfz vxdfisxf

2009 06 04

ft. myers rental management - We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.

2009 06 15

miami limo - I recommend checking out the SBA, Entrepreneur, The Start Up Journal & Nolo. All 4 are great informational resources for the new/small business owner. I posted links for you in the source box.

Associations may be a good avenue to explore as well. These organizations will address many of the thoughts, questions and concerns you’ll inevitably have as well as many you haven’t anticipated yet.Publish Your Own Magazine, Guide Book, or Weekly Newspaper: How to Start Manage, and Profit from a Home based Publishing Company by Thomas A. Williams
How to Publish Weekly Newspapers, Niche-Market Tabloids and Free Circulation Shoppers by Thomas A. Williams

2009 06 25

VT - I thought so too ..

2009 07 14

Mississauga Condominiums - Every newspaper is different. Different leadership,different culture, different history, different staff, different objectives,different audience, different environment,different technology. Sadly you cannot simply copy something you saw at a presentation by someone else[..]

2009 07 17

zakaria - The very Good Article
http://mobile-news-2009.blogspot.com/

2009 08 21

Accept credit cards - Apply Now for Merchant Account Services, and a Free Credit Card Processing Account with Instant Approval & Guaranteed Low Rates

2009 09 08

cam balkon - Your blog is usefull information for me.Thanks…

2009 12 30

fofo - thak you

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ESPN Chicago twists the knife. How to fight back.

Posted in: Audience, Business Models, Content, New Ideas, Newspapers, Trends, by: John Duncan

Apr 13, 2009
09:21 AM

If newspapers thought that everyone would leave local stuff alone, ESPN’s launch of ESPN Chicago should be a worrying reminder that nothing is going to be easy in the new media landscape. Newspapers either get quicker, bolder and more aggressive ... or they die quietly and alone. A strategy would help…

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Wednesday Wow: Daily Telegraph iPhone app/site

Posted in: Case Studies, Mobile, Technology, by: John Duncan

Mar 25, 2009
12:59 PM

Number one in an occasional series about the things online that impress us.

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How much should you listen to your audience after a redesign?

Posted in: by: Mario Garcia

Mar 25, 2009
01:43 AM

Facebook’s reaction to the flood of negative criticism of their redesign follows Tropicana’s decisions to pull the plug on their redesigned brand after just one short month. Both companies and what they heard from their audience offer great takeaways to consider when you decided to redesign.

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Five predictions about US newspapers: Pt 3

Posted in: Audience, Business Models, Content, Newspapers, Trends, by: John Duncan

Mar 19, 2009
09:39 AM

The death of a large number of newspapers will not mean the death of print. The survivors will exist at a scale that adds new impetus to print products, and their costs will decrease as audiences remain flat. The smaller local titles can remain economically viable for many years on the back of conservative advertisers and a cost base that can fund a niche local news operation for some years.

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Is top navigation still necessary on news sites?

Posted in: Design, Information Architecture, Navigation, New Ideas, Newspapers, Technology, Trends, by: Mario Garcia

Mar 16, 2009
10:06 PM

It’s a good question because so much time is often spent trying to organize and create the top navigation of a site. That time could be better used working on writing better headlines and blurbs that get browsers to click. Would more people click on the LOCAL NEWS link or a headline like YOUR NEIGHBOR’S A TERRORIST. NOW WHAT DO YOU DO? My guess, not backed up by any research, is the latter.

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Five predictions about US newspapers Pt 2

Posted in: Business Models, Metrics, Newspapers, Revenue, Technology, Trends, by: John Duncan

Mar 12, 2009
02:45 PM

If 85% of US newspapers are going to die in two years, who will be the 15% that survive and what sort of operation will they be able to afford? Without newspaper subsidized revenues, which existing titles might survive in a pared down format? And who is best placed to take advantage of the chaos and take control of the American news landscape?

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2009 03 14

Dario de Judicibus - Here is my opinion about the future of newspapers and journalists:

http://lindipendente.splinder.com/post/20076494/2011:+a+Newspaper+Odyssey

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Five predictions about US newspapers: Pt 1

Posted in: Newspapers, Trends, by: John Duncan

Mar 11, 2009
09:55 AM

With print profits disappearing fast and online ad revenue stalling, there is quickly going to be a point in time when newspaper owners, many drowning in debt, have to think about throwing in the towel. They will try to sell but no one will buy. And then the unthinkable will happen. 85% of our newspapers will be gone before 2011 is out.

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2009 03 16

Jason - By “Pulitzer”, do you mean “Lee”?

Because it’s the debt from the Pulitzer acquisition that’s dragging Lee into the abyss.

2009 03 16

Bobby McObvious - This might seem halfway believable if you didn’t try to jam it all in a 20-month window, but of course you have to if it’s all to happen in the course of the recession. (One would hope it wouldn’t be longer than that, anyway.)

I think we’re more on the order of 20-25 percent death rate by 2015, with another 50 percent or more converting (as the PI and, after a fashion, the RMN) to online-only publication. Clearly these will be smaller, but I could see them topping out at 50-60 percent of current newsroom staffing, depending on how alternate revenue models play out. The print survivors probably would be down to 75-80 percent of current staffing.

A culling to be sure, but not so severe a population bottleneck that the species won’t survive.

2009 03 16

Cheese - Oh, good! Well who the fuck is John Duncan? Has he ever set foot in a newspaper office or looked at a modern newspaper’s books? No! So with little credentials comes little credibility.

Listen, I know you think your habits are reflective of the whole, cool hip world you virtually inhabit, but they don’t represent everybody. In fact, lots of people still want a paper newspaper plopped on their stoop every day. And, advertisers want to reach those people because they have money.

And they’re ALL going to be gone by 2011! Ok! Glad you straightened me out on that one.

Because they’re not. So get over yourself. You’re not the whole planet, so you shouldn’t pretend to think that you are.

2009 03 16

Ron Bartizek - Dear Duncan,
As Mark Twain once famously remarked about reports of his death, the demise of 84 percent of newspapers is exaggerated. Or, as H.L. Mencken once wrote, “For every complex problem there is an answer that is clear, simple - and wrong.”
Yes, papers that are mortgaged to and beyone their ability to pay will fail, although not necessarily disappear. But 85%?

2009 03 17

John Duncan - Thank you for the comments.

1. Jason: Yes, I did mean Lee/Pulitzer. Apologies.

2. Bobby McObvious: I hope you’re right. The problem for me is that the cashflow that is disappearing from newspapers seems unlikely to come back and there are no current new revenue streams to replace it. In that situation newspaper companies will have little choice but to give up. Once they start going they will all go pretty quickly.

3. Cheese. Thanks. When it comes to ill informed idiots I certainly would have to defer to your personal expertise.

4. Ron. Again, I hope you’re right and that I’m wrong. But why do you think I’m wrong? Argue with the math, argue with the logic, argue with anything, but Twain quotes, fantastic as they are, won’t help us any more.  (Twain also said that an optimist was a day-dreamer, more elegantly spelled.)

2009 03 17

Geek Girl - I am curious about the data underlying this forecast. What data did you use? And what trends did you see in the data that led you to this particular forecast of 85 percent dead by 2011? I’d love to see a graph or two showing the trends.

2009 03 17

John Duncan - Hi Geek Girl: Just getting it in a table was tough… but I’ll see what I can do.

I took my data on hits and users from Quantcast, because some sites are directly measured there and so it was slightly easier to make like-for-like guesses on the others from the estimated numbers. The revenue figures are broadly agreed and derived from data released in obscure spots on the web, an interview on Mediabistro here, a calculation from an annual report there. I needed to get the piece out and didn’t link as well as I should. I’ll try and get to that this week.

2009 03 17

John40 - John

This doesn’t make sense to me. You’re explaining why online newspapers cannot survive economically as a reason why hardcopy newspapers will fail. That’s not really a very good model. There’s no doubt that newspapers are in decline, but an institution that has been around for 200 years or more, isn’t going to disappear overnight. For sure, there will be more news like the PI closing. There will be more newspapers converting to web only. But the decline of this institution is going to be a slow one. And there will most likely be a bump that accompanies the emergence from the recession. The newspapers and media that remain will thrive for a time. But eventually they will die out, over several decades.

85% gone in two years? A headline-grabbing assumption meant to draw attention. And it worked. I just wrote a message that took me four minutes and 37 seconds.

2009 03 17

Alexis - Thank you John Duncan for thinking for the media industry! From the core idea, you are right. A change is coming, and it will be no easy road for the media houses. But change does not equal death. Never so in business, never so in Tampa nor elsewhere. Change is constant part of economy, and businesses are in charge to cope with change. There are businesses out there, that were founded 400 years ago. Coca Cola is out there for more than 100 years, still living, but underlived a lot changes. IBM is no longer producing computers, but IBM is still doing business. Second: Your model, “math” you call it, is rubbish, as you mix a lot of key figures. I guess, you have never seen a real budget or business plan of an online venture of a newspaper. Why?

2009 03 17

Alexis - It is all about attention

One page impression does not equal 0,01 $. YOu assume one page impression is one ad impression. Wrong. It might be two, three, four ad impressions, name it… But one page impression is a certain amount of attention. Be it 10 seconds, be it one minute. Attention and time will be the future currency of the web, if we talk about ad-driven business models. Not your blog, not ebay, not google have so long experience, as a Tampa newspaper might have, in catching attention. But they have to rethink - their narrative structures, their ad-selling strategies and their core product. What attributes value to the users?

Media houses will need to rethink their jobs, they will have to refocus on their key strengths, they will have to kick out some “nice to haves”, and will have to integrate new features, which people now find somewhere else. Search is at Google’s, Short messages at Facebook’s, selling at Amazon’s. But Duncan, media houses will win back space, if they want to. And there are thousands of examples. The fact, that online business models of media houses do not finance journalism, does not proove, it is impossible, but more the fact, that there is plenty of unoccupied space left.
Looking forward to your full story!

2009 03 17

Henry Scott - What this ignores is that most newspapers—virtually all newspapers—in the United States are profitable. Perhaps they no longer have 25% margins, but they have 10% margins —still damned good for any company.

The problem is that the parent companies of many of them—the companies whose managers over-leveraged themselves to acquire freestanding newspapers from local owners —can’t meet the payments on the debt. Take a look, for example, at Journal Register Communications, which has filed for bankruptcy protection even as its newspapers continue to make money. Look at Gatehouse, which faces a similar problem.

People looking at the industry confuse the plight of the parent companies (which are in roughly the same situation that the junk-bond funded conglomerates of a couple of decades ago were in) with the situation at the operating units they own.

2009 03 17

Henry Scott - There’s also a fundamental misunderstanding about online advertising. While it is perfect for any sort of search or transaction-related business (booking travel, finding jobs, finding real estate, finding a car), it simply doesn’t work for the regular retail and brand advertising that newspapers continue to get and that online hasn’t made a dent in. That advertising has gone away for the moment because of the recession. But that’s a situational change, not a secular one.

The loss of the above-mentioned search and transaction advertising (auto, real estate, etc.) has been horrible for newspapers, because it constituted their extremely profitable classified advertising. But it hasn’t killed them. The newspapers that are going out of business or about to have other problems —bad union contracts and heavy fixed expenses (SF Chronicle) and multiple competitors in the market (Rocky Mountain News, Seattle PI).

Indeed, no one who really knows this business can believe the PI and the RM News are still in business anyway. Most expected them to fold more than a decade ago with the demise of second newspapers in a market. JOAs propped them up long past their natural life span. The same is true of the Chicago Sun-Times, which will fail sooner than later, and not because of the web. All that keeps the New York Post alive is Rupert Murdoch’s ego.

2009 03 19

John Duncan - Thanks for the comments…

John40: There isn’t any actual reason why an institution that has been around for 200 years can’t collapse or at least be vastly diminished in 18 months. The steel industry did. Coal in the UK (don’t know about here). The problems of having an economic model that has worked for a long time destroyed by competition from cheaper more efficient rivals is as old as time. The problem for newspapers is that this decline isn’t cyclical. Take a look at the share prices of every major newspaper group compared to where they were 2 years ago. Gannett? $55.95 in March 07; $2.46 today. McClatchy? March 07 $33.61. Today? 59c. There’s a point where they can’t go on. And as another commenter points out - debt is killing them at the same time as the property, motors and help wanted markets have disappeared forever.

But as Part 3 should show, in some ways I agree with you. The survivors will be okay, even in print. My argument is that the decline in print revenue will stop newspapers from subsidizing the web operations but the web operation won’t sustain itself and thus they will die. I stand by that view.

2009 03 19

John Duncan - Alexis: Newspapers are already actually dying. All I am saying is that this process is going to gather pace in the next two years. The industry will not die (see posts 2 and 3) but the finances of the newspaper industry simply will not add up and however much we want to ignore that and hope it will go away, the most likely scenario is that companies who print newspapers and are losing money and see no prospect of making money will close those newspapers. I don’t hear anything in what you say that makes me think differently.

2009 03 19

John Duncan - Henry: Thanks for an excellent contribution.

You’re absolutely right about the debt situation. And the operating profits at many newspapers. But that is rapidly disappearing too and there isn’t a great deal of hope that these profits are coming back. The real estate and jobs advertising disappeared for cyclical and competitive reasons and it’s probably not coming back. My prognosis really assumes that 85% of newspapers will cease to be profitable in print and stay that way.

Your point about distinguishing between the parents and the operating companies is valid too. But the debt isn’t disappearing any time soon and there is not sufficient cash to pay for it any more. So what happens? The parents cut as deep as they dare and hope against hope that things will turn around.

My Part 3 post is arguing that the larger newspapers will survive in print for at least 15 years and so will the smaller most local operators. But the middle metro papers will be losing money without hope of getting it back this year, there are no buyers, no credit to buy with and the newspapers will probably have to close down.

2009 03 19

Henry Scott - John:

What’s happening is that chains are selling off their newspapers to local owners who can operate them profitably. The bankrupt Journal Register Communications company has sold its Bristol (CT) Press and New Britain (CT) Herald to Mike Schroeder, a former Newsday exec; Tribune has sold Newsday to the very well capitalized Cablevision Co; Copley just sold the San Diego Union-Tribune to a California investment group, etc. Look for a sale of the Miami Herald sooner rather than later, and of many if not all of the properties of GateHouse and Journal Register.

I agree that classified advertising (real estate, auto, recruitment) isn’t coming back. But newspapers are profitable without that advertising, whose disappearance predates this recession.

The papers that are closing now are the second paper in two-newspaper markets. They never had a chance, even without Google, et al.

So I think your prediction is premature

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7 things you absolutely, positively need to know about your audience

Posted in: Audience, Content, Design, Information Architecture, PreDesign, by: Mario Garcia

Mar 09, 2009
12:47 AM

The makeup of those you seek to engage is important to every communication decision you’ll make, whether editorial, design, marketing or distribution related. Everything starts with audience. The more you know about them, the better you will communicate with them. And no communication project should begin without knowing these 7 things about your audience…

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