http://garciainteractive.com/blog.php en margar70@mac.com Copyright 2011 2011-08-03T03:49:00-05:00 http://garciainteractive.com/blog/wanted_clients_as_partners/ http://garciainteractive.com/blog/wanted_clients_as_partners/#When:03:49:00Z A few weeks back Khoi Vinh wrote an article on his site titled “The End of Client Services” explaining his reasons for working with a startup rather than another design consulting business. It’s a great read full of interesting thoughts, but two things in particular that he says have had me thinking. Business Models, New Ideas, Trends 2011-08-03T03:49:00-05:00 http://garciainteractive.com/blog/you_had_me_at_please_register_building_a_relationship_with_your_users/ http://garciainteractive.com/blog/you_had_me_at_please_register_building_a_relationship_with_your_users/#When:23:34:00Z We’ve all done it. Clicked on a headline link that was relevant to us, only to be confronted with a dreaded registration form. The question then becomes how bad do you want access to the content of that link? Is it worth the time to fill in the registration? Or is it just not worth it and you bounce? Oh yeah, users normally make this decision in a split-second. So how we “sell” them in that split-second makes the difference between starting a relationship with that user or just seeing them casually. Audience, Content, Information Architecture, Trends 2011-07-19T23:34:00-05:00 http://garciainteractive.com/blog/long_time_no_hear/ http://garciainteractive.com/blog/long_time_no_hear/#When:01:54:00Z Attempts at making myself feel better about not posting anything new in a long time. Changes to the Garcia Interactive site. An invitation to participate in the conversation that I hope will take place on this site. Audience, Content, Trends 2011-06-21T01:54:00-05:00 http://garciainteractive.com/blog/5_observations_from_watching_user_testing/ http://garciainteractive.com/blog/5_observations_from_watching_user_testing/#When:03:42:00Z There’s nothing like watching live user testing, watching them interact live with new user interface and site design.  Here are some observations from watching a recent site test. Audience, Content, Design 2010-11-30T03:42:00-05:00 http://garciainteractive.com/blog/tablet_dos_and_donts/ http://garciainteractive.com/blog/tablet_dos_and_donts/#When:05:28:00Z Storytelling and designing for the iPad and other tablets is still in it’s infancy, but here are some early observations for those getting ready to enter the “tablet” waters. Content, Mobile, New Ideas, Technology, Trends 2010-09-28T05:28:00-05:00 http://garciainteractive.com/blog/congratulations_to_dele_olojede_and_234_next/ http://garciainteractive.com/blog/congratulations_to_dele_olojede_and_234_next/#When:03:10:00Z While scanning the current issue of Fast Company magazine I was happy to see our client and friend, Dele Olojede, featured as one of the “100 Most Creative People in Business.” Dele is Pultizer Prize winner and a visionary in our industry and we’re honored to have worked with him on his 234 Next project in Nigeria. Audience, Business Models, Case Studies, Content, Design, Newspapers, PreDesign, Trends 2010-06-02T03:10:00-05:00 http://garciainteractive.com/blog/ciao_bella_il_sole_24_orecom_debuts_new_redesign/ http://garciainteractive.com/blog/ciao_bella_il_sole_24_orecom_debuts_new_redesign/#When:02:17:01Z Italy’s Il Sole 24 Ore.com debuts a bold, modern design for its website with improved navigation, better use of page real estate and an article page that invites more page views. Audience, Case Studies, Content, Design, Information Architecture, Navigation, New Ideas, Newspapers, PreDesign 2010-05-24T02:17:01-05:00 http://garciainteractive.com/blog/is_your/ http://garciainteractive.com/blog/is_your/#When:22:13:00Z As Apple announces its millionth iPad sale, I found an interesting page on the apple site with a simple headline—“iPad ready.” The page then highlights sites that take advantage of the web standard (including HTML5, CSS3 and JavaScript) to deliver “content that looks and functions beautifully on iPad.” At Garcia Interactive, we’re already helping clients take this important next step with their websites, ensuring the work and look great on the iPad as well as taking advantage of the new experiences that can be had on the iPad. Apple has released a readiness checklist to to help determine if you’re website is iPad ready.  Check it out here. 2010-05-03T22:13:00-05:00 http://garciainteractive.com/blog/rosencrantz_and_guildenstern_are_dead_but_relevance_lives/ http://garciainteractive.com/blog/rosencrantz_and_guildenstern_are_dead_but_relevance_lives/#When:01:35:00Z Soliciting user donations to fund a website might not be the most sustainable, or profitable, business model, but these baseball writers found that when you’re willing to provide users the content they really want and can’t get anywhere else, asking them to chip in to help get it may not be out of the question. Audience, Business Models 2010-02-15T01:35:00-05:00 http://garciainteractive.com/blog/the_ipad_a_game_changer_for_newspapers/ http://garciainteractive.com/blog/the_ipad_a_game_changer_for_newspapers/#When:20:47:00Z The iPad is a gateway. An opportunity for the newspapers to try something new and different. The product can only be a game changer if the newspapers get in the game themselves. Newspapers 2010-01-29T20:47:00-05:00