Building a relationship with users

Posted in: Audience, Content, Information Architecture, Trends, by: Mario Garcia

Jul 19, 2011
07:34 PM

We’ve all done it. Clicked on a headline link that was relevant to us, only to be confronted with a dreaded registration form. The question then becomes how bad do you want access to the content of that link? Is it worth the time to fill in the registration? Or is it just not worth it and you bounce? Oh yeah, users normally make this decision in a split-second. So how we “sell” them in that split-second makes the difference between starting a relationship with that user or just seeing them casually.

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Long time no hear

Posted in: Audience, Content, Trends, by: Mario Garcia

Jun 20, 2011
09:54 PM

Attempts at making myself feel better about not posting anything new in a long time. Changes to the Garcia Interactive site. An invitation to participate in the conversation that I hope will take place on this site.

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5 Observations From User Testing

Posted in: Audience, Content, Design, by: Mario Garcia

Nov 29, 2010
11:42 PM

There’s nothing like watching live user testing, watching them interact live with new user interface and site design.  Here are some observations from watching a recent site test.

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Tablet Do’s and Don’ts

Posted in: Content, Mobile, New Ideas, Technology, Trends, by: Mario Garcia

Sep 28, 2010
01:28 AM

Storytelling and designing for the iPad and other tablets is still in it’s infancy, but here are some early observations for those getting ready to enter the “tablet” waters.

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Congratulations to Dele Olojede and 234Next.com!

Posted in: Audience, Business Models, Case Studies, Content, Design, Newspapers, PreDesign, Trends, by: Mario Garcia

Jun 01, 2010
11:10 PM

While scanning the current issue of Fast Company magazine I was happy to see our client and friend, Dele Olojede, featured as one of the “100 Most Creative People in Business.” Dele is Pultizer Prize winner and a visionary in our industry and we’re honored to have worked with him on his 234 Next project in Nigeria.

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“The best gauge at the moment of the impact of the new site is WHO is ‘engaging’ with the site. We have new bloggers who did not previously participate. We have new people uploading reader pictures who did not previously engage with the website. We have people commenting on stories, blogs etc who did not previously interact. We have gone from a limited conversation between the same 10 people to a much bigger conversation with more varied and interesting topics.”

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