5 Observations From User Testing
Posted in: Audience, Content, Design, by: Mario Garcia
Nov 29, 2010
11:42 PM
There’s nothing like watching live user testing, watching them interact live with new user interface and site design. Here are some observations from watching a recent site test.
Read full article...Congratulations to Dele Olojede and 234Next.com!
Posted in: Audience, Business Models, Case Studies, Content, Design, Newspapers, PreDesign, Trends, by: Mario Garcia
Jun 01, 2010
11:10 PM
While scanning the current issue of Fast Company magazine I was happy to see our client and friend, Dele Olojede, featured as one of the “100 Most Creative People in Business.” Dele is Pultizer Prize winner and a visionary in our industry and we’re honored to have worked with him on his 234 Next project in Nigeria.
Read full article...Comments
Something to add?
Ciao, bella! Il Sole 24 Ore.com debuts new redesign
Posted in: Audience, Case Studies, Content, Design, Information Architecture, Navigation, New Ideas, Newspapers, PreDesign, by: Mario Garcia
May 23, 2010
10:17 PM
Italy’s Il Sole 24 Ore.com debuts a bold, modern design for its website with improved navigation, better use of page real estate and an article page that invites more page views.
Read full article...Comments
Something to add?
Is top navigation still necessary on news sites?
Posted in: Design, Information Architecture, Navigation, New Ideas, Newspapers, Technology, Trends, by: Mario Garcia
Mar 16, 2009
10:06 PM
It’s a good question because so much time is often spent trying to organize and create the top navigation of a site. That time could be better used working on writing better headlines and blurbs that get browsers to click. Would more people click on the LOCAL NEWS link or a headline like YOUR NEIGHBOR’S A TERRORIST. NOW WHAT DO YOU DO? My guess, not backed up by any research, is the latter.
Read full article...Comments
Something to add?
7 things you absolutely, positively need to know about your audience
Posted in: Audience, Content, Design, Information Architecture, PreDesign, by: Mario Garcia
Mar 09, 2009
12:47 AM
The makeup of those you seek to engage is important to every communication decision you’ll make, whether editorial, design, marketing or distribution related. Everything starts with audience. The more you know about them, the better you will communicate with them. And no communication project should begin without knowing these 7 things about your audience…
Read full article...
Comments
Something to add?